OUR STORY + THE MAKING OF SAHAR° by ModestMira

Sahar° by ModestMira Founder

Picture of the Founder of Sahar by ModestMira, Amira Sahar Khan

Amira Khan is a British Pakistani born and raised in Manchester, England. Since the age of 13 Amira chose to wear the hijab which has become a big part of who she is as an individual.

Growing up she experimented with her style, playing with colours, patterns, and textures to find what suited her best but most importantly what made her feel at her most confident. Realising that dressing modestly didn’t mean she had to compromise on style.

Since starting ModestMira in 2015, Amira has connected with a large audience sharing her love for fashion, writing, art, and photography. And above all else, encouraging women to embrace their authentic unique self. This allowed her to build a career within the world of fashion and work amongst the most incredible fashion brands to date. Giving her an insight into the world of styling, design, and creative directing.

‘Sahar’ in Persian means ‘Dawn’.

'Dawn is the time that marks the beginning of the twilight before sunrise. It is recognised by the appearance of indirect sunlight being scattered in Earth’s atmosphere, when the centre of the sun’s disc has reached 18° below the observer’s horizon.'

Sahar° by ModestMira is an ethical luxury British brand specialising in silk and pattern. All designs are hand drawn and consciously made in the UK.

Through Sahar° by ModestMira, she aims to provide women with luxury, elevated and seamless items that will last them through time. A brand that represents boldness, character, and confidence for the modern woman.

Sahar by ModestMira represents unique, original designs and most importantly quality. All designs are inspired by aspects of nature, art, travel, and colour. Combining both style and practicality, our products can be loved for many years to come. Elevating your style and wardrobe with striking patterns and colours yet remaining a classic piece to always fall back to over time.

The products are made from a luxurious Silk Twill, characterised by its diagonal lines created by the weave. The combined Silk and Twill properties offer a lusting shine appearance and durable strength making it perfect to drape and last longer.

Each collection is carefully thought out, designed, and developed by the founder Amira Khan.

All pieces are created with incredible amounts of passion, care, and love.